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SEO and Social Media: How to Get Your Website on The First Page of Google
Posted by Administrator on August 29, 2010 · 4 Comments
SEO and Social Media: Keys to High Search Enging Ranking [28:30m]: Play Now | Play in Popup | Download
Even the best websites are of little value if your buyers never find them. And since most online shoppers (that is, 90% or more of your buyers) rarely look past the first few pages of a search, getting listed high with the search engines is critical to getting leads.
Tom Heatherington is the author of a new book, SEO & Social Media Marketing Guide, that covers how to use current tools and tactics to rank high with the search engines, position yourself and your products in front of buyers, and inspire those buyers to contact and buy from you. Below are excerpts from our interview with Tom.
Search engine optimization, or SEO, is the process of making a website search engine friendly. It’s helping the search engine understand what the page is about, your business, products, services and so on.
A lot of people make the mistake of building these fantastically gorgeous websites, but they don’t speak to the search engine. They’re graphic intensive, but not enough information is provided to tell the search that this is a page about a new homebuilder. SEO tweaks all of those fine points that say this is a page about such and such. It’s a developing science that is geared towards helping the search engine understand what the website is all about.
I wrote a book 12 years ago called The Complete Small Business Internet Guide. At the time I was running my own company. We had been around for 5-6 years, but everybody had the same question: How do I make it work? Fast forward to today and there are new terms, like SEO and social media, and we’re getting the same question.
So the approach I took was to create a book that showed any business what to do with their website, both on site and off site, to leverage the search engine optimization and social networking. Everything I recommend is based on one goal – driving traffic to your website. I explain to people the value of Google, Yahoo and things local, and what that means to them, and then how to properly use them so they maximize the benefits. The average business is not aware of that.
It doesn’t matter what kind of business you are in, if you are not involved in the internet today, your days in business are numbered. The bottom line is that people today use the internet before they use the Yellow Pages. If they’re looking for a home or a plumber they’re jumping online, and if you don’t have a presence online –“ if you don’t show up on the first page of Google for a search – then you’re leaving the money on the table.
Pay Per Click
SEO and pay for clicks are both tied together. I have a saying, “SEO is forever; pay per click is for now.” SEO is a process can take a few hours or a few weeks to put everything in place. But once it’s done, it’s done forever.
With Pay per click we can grab a few key words, define our business, create an ad and have Google sending us customers today. It’s immediate. But you run into the issue of Google assigning a price for your keyword, one of the things they’re looking at is how search engine friendly is the page and whether or not the keywords you’re buying are reflected in that page. So if you have a well optimized web site and you’re buying pay per click, with optimization you actually pay less per click.
Pay per click will not help your SEO, but SEO helps pay per click. Any new website should have someone with SEO expertise to look at it.
For example, I had a well known plastic surgeon call me. He was disappointed that his website wasn’t getting traffic. I looked at his website and right away I could see the problem was that his landing page was titled ‘Home Page.’ He didn’t have any keywords in his homepage, and no headlines that used his keywords. His page was mostly graphics, so a spider would look at that page and not be able to tell that it was a doctor’s site.
Label Your Pictures
If someone grabs a camera to snap pictures of a house they’re listing, most people upload the images to the website and the image is named ‘image0074.jpg.’ Google has no idea what that is. But if you were to rename it ‘New Home Construction Baltimore.jpeg,’ all of sudden Google knows it’s a new home in Baltimore.
So by using that link properly and adding an alternative tag, which gives you a couple of lines of text that says it’s a brand new home in Baltimore, you can show the search engine exactly what it is you’re selling even though it’s nothing but an image.
For example, I run some websites in some really niche areas. One is for totem poles. Yet my website about totem poles receives 200-300 unique visitors every single day. The reason is if you do a search for totem poles and the image search for Google comes up, you will have half dozen pictures of totem poles. Two of those are on my website. Those images being named totempoles.jpg drives hundreds of visitors to that site every single day. The value of naming your images properly is immeasurable.
Identifying the Right Keywords
Think about the business and the broad keywords that describe the business. Take, for example, a realtor in Tampa, Florida. There are tens of thousands of competing websites. But think of your particular niche; the cities, the towns, your areas of expertise, maybe a home style, and narrow down those key words. That’s the key. You cannot compete on broad keyword terms. For example, for me it’s ‘log homes.’ But I can compete if its ‘log homes Minneapolisâ’ or ‘custom hand crafted log homes.’
By developing what they call the ‘long tail keyword string’ then you create a niche and will be surprised at the amount of searches that are done on these long tail keyword strings. You can use Google Adwords and type in different keywords. Google will give you combinations to evaluate a keyword and show you actual traffic per month. So finding your keywords is the very first step, and then reinforcing those keywords.
As an example, there’s a Realtor in Tampa, generic, nothing to set them apart, but they’ve developed their keyword and their going to develop the fact that they’re homepage title is ‘Best Realtor in Tamp, FL.’ Their headline is ‘the best real estate experience,’ and the page talks about Tampa real estate and how as an agent I serve my customers. Everything reinforces each other. The headlines in supported by the page copy, the photos are split level home Tampa, Fl. All of these things tied together means that when a spider comes to that page it knows that it is a page about a Realtor or real estate in Florida. Nothing is left to chance.
A reputable SEO firm isn’t going to say hello to you for less than $1,000, and depending on the size of the site it could be from $3,000 – $10,000 or more if you pay a firm to do it. You will get good information, keywords will be done properly, pages will be tweaked and in time it will be a performing website. But you pay for it.
Start with the right URL
Step #1 is to get a good domain name.
For example, there was a local gal that wanted to open a barber shop and she wanted a domain name for her barber shop, which she had wanted as Style Alley. I explained to her that no one is going to search on that domain name. They’ll search for a ‘barber in Kalispell.’ So we got her KalispellBarber.com as her domain name and within a week she was on page one of Google.
Social Media and SEO
The one goal is drive people to your website. That’s done through on-site and off-site SEO, such as Facebook, Twitter, and other social media sites. Creating all these multiple pathways to my website which in turn boosts my page rank with Google and reinforces the message from external sites. When those things start showing up in the searches and there is correlation between my website and all these ancillary support sites, that’s when it all starts to gel.
YouTube provides more Google ‘juice’ to websites than any other thing you can do online. But most people screw it up when they post their videos there. Some don’t even put the URL back to their website. So, just like with photos, make sure that your videos are titled and labeled using the best keywords to describe your video and what you do. And fill in the descriptions of your videos when you post them so Google and online searchers can tell what they’re about.
Count the Cost.
Connect some of these dots in the whole conversation. A reputable SEO firm isn’t going to say hello to you for less than $1,000, and depending on the size of the site it could be from $3,000 – $10,000 or more if you pay a firm to do it. You will get good information, keywords will be done properly, pages will be tweaked and in time it will be a performing website. But you pay for it.
Pay per click can cost anywhere from $.50 to $5.00 per click. It can be expensive. Yet, remember the Totem Poles; you’ve got a site driving hundreds of visitors on a daily basis for free because SEO is in place. At $.50 a click and 200 visitors, I’m spending $100 per day.
When you weigh that against knowing that these are customers looking for your information, and if I knew someone was going to buy, I’d spend $100 per click. SEO literally works forever and if it’s done right. You can’t beat it.
Contact Tom Heatherington at www.TheInternetBook.com.
Order Tom’s book: SEO & Social Media Marketing Guide here.
Next Webinar: CRM – The Good, The Bad, and the Beautiful
Wednesday, September 8 2:00 pm
Details
Note: This webinar is included in Selling More Homes Academy Silver and Gold memberships. Find out more.
Integrating Social Media With Your PR Campaign
Posted by Administrator on August 22, 2010 · Leave a Comment
We speak with Carol Ruiz, RedRocket LA
Public relations is an integral part of marketing. Nowadays, because of marketing budgets having been cut, it’s more important to ramp up a PR program. What’s great about public relations is that it is cheaper than marketing; if you’re building 3-5 houses a year and your doing it yourself its essentially free. For larger companies who are using a PR firm, all you pay the monthly retainer, then any kind of coverage that you get on papers is free. So it’s a much more economical way to get attention for your community through your product.
Also, public relations provides credibility. When a newspaper or a television program does something on your community or your product it has that third person credibility of the press saying this is a great product, this is a great community. That’s important because Gen Y and X are your upcoming buyers and they’re very skeptical about ads; they don’t believe them, but they still believe the newspapers and television programs when they hear a reporter talking about something.
It’s important to have an integrated PR program, to use both new methods of public relations, specifically social media, but to not abandon traditional methods. They are still tried and true and they work because people still read the news they still look to television and radio.
Social Media Integration
Social media is a great tool for PR outreach. What you should do with your Twitter and Facebook sites is follow and ‘friend’ the press. They’re on twitter in huge numbers and they’re following companies and builders on Facebook. We have a community that we represent in the LA area that a few months ago was selling a home a day. We put out a Tweet that said “13 homes sold in 13 days.” Within 30 minutes one reporter had called us back saying she wanted to do a story and she did. And then within a couple of days, two others called us and said “This is spectacular in this market. We want to do stories!”
One of those stories led to a story in Builder Magazine about this community being named one of the Top Ten selling communities in the country. We took that and made it go viral in our social media program and we sent it to reporters in the LA area who picked it up. So that one piece in Builder Magazine we made sure had legs with additional press outreach. It was a great example of about using social media for PR.
I’ll give you a case study on Facebook as well. A friend of mine, Steve Shoemaker runs the marketing for a company in Oklahoma called Ideal Homes. He uses Social Media for PR in great ways. One example was when a young man bought a lot from them and the next day took his girlfriend out and proposed on the site. Well, Steve took some photos of the couple out on the site after he had proposed to her and he posted it on the communities’ and Ideal Homes’ Facebook page.
The local paper there picked up the story and came out. They did an interview with the couple and did an article about the community and about this couple on the front page of the newspaper. It did awesome things for the community and Steve kept Tweeting about it and Facebooking about it. So not only did it help sell communities in the traditional way by getting an article in the newspaper, it also helped improve SEO because Steve took it further and kept going with it on Twitter and Facebook.
Traditional Media Integration
I would like to touch on traditional media outreach for builders who perhaps aren’t using it who feel they’re not getting the coverage that they want. With traditional PR you want to think of universal trends where you can view your community as a case study.
The storyline makes all of the difference, especially if it’s tied into trends or into some specific data and research that you can provide the media. You can go to a newspaper reporter and say, “Oh, I have this community in LA that’s really cool and it just grand opened and there are 54 units…” It really doesn’t matter much to the reporter. What they want to know is what the bigger trend in the community is that makes that housing development special. I’ll give you an example of that really worked for us.
Hollywood has a lot of glamour attached to it, but it had become a pretty seedy community and needed a lot of revitalization. A huge effort got underway many years ago and we had a community that we represented called The Hollywood. It was the first of the big residential communities to signal the start of that revitalization.
So, instead of going to the press and saying, “We have a great community, it’s beautiful, the architecture is really nice,” we said, “This community represents the first of many residential communities coming online. 1,500 residential units are going to come online following the groundbreaking of this particular community.” And we talked about how this was going to help change Hollywood and we got the head of the Chamber of Commerce to come out and be a spokesperson for our community. Every TV station in town came out and the coverage was outstanding because we linked into a universal trend and a universal story, but we used our community to get that point across.
Special Events Integration
Special events can be used in traditional and non-traditional ways. People have always done events as communities, but you have to really think of creative ways to hold events that aren’t going to cost you a ton of money because frankly, nobody has money.
On the Hollywood project mentioned earlier, we wanted to afford the grand opening once the project was built. We wanted to hold a very big party to attract the right demographic, but the developer had absolutely no money – he never put out a single ad anywhere. He had maybe some signage around, but that was it in terms of marketing. So it was all up to PR.
So we did develop some strategic partnerships. Our first step was to create a media partner and we teamed up with was Angelino Magazine which is one of the highest demographic magazines in Los Angeles. They’re readership has a very high income level and that’s who we needed to attract to The Hollywood.
We also were looking for people who are into the arts. The Hollywood is a beautifully designed community and the developer is heavily into the arts, loves the arts and that’s what we wanted to attract to this building. So we offered Angelinos a unit in the building for a year, which they could use in any way they wanted, and in return they paid for the, the grand opening party. We got their mailing list to send our invitations to, and they helped bring in other strategic partners like Mocha, which is our contemporary art museum, and another art group called Gen Art. They in turn invited their members which all matched our demographic target. Then we got a beer sponsor, a cocktail sponsor, a food sponsor… And the whole event ended up costing the developer around $800.
Finally, since Angelino Magazine was interested in covering some of the muralists, in Los Angeles, we invited some of the most famous muralists in the city to come and paint the walls of The Hollywood’s garage, which is huge. They all came in on one day, 26 graffiti artists, and they painted the walls of the garage and they finished it up on the day of our grand opening.
We held the Grand Opening, we called it the Underground Art Event, in the garage of The Hollywood. More than 500 people came. It was all over the news, it was covered in blogs heavily afterwards and before, and it was gigantically successful. That night they sold 4 units and it continued afterwards.
Integrating your PR
Think about the story surrounding your community and then set up meetings with press outlets in your community. Go meet with the reporters in person. I can’t stress enough how effective that is because press people are just like anybody else. You meet them in person, they’re human beings, they get to know you, and it is going to work in your favor.
It really is an integrated program. It’s marketing and PR all at the same time.
Contact Carol Ruiz at www.RedRocketLA.com
DIY PR Campaigns – Public Relations the Easy Way
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4 Steps to Outstanding Customer Satisfaction
Posted by Administrator on August 15, 2010 · 1 Comment
We speak with Tim Kane, MBK Homes.
Few states have housing markets nose dive more than California. Yet, this Irvine builder is taking the market in stride, polishing their prospects and focusing on thing: pleasing their buyers.
And it’s working for them. They are attracting buyers when other builders are still scratching their heads wondering when the market will return.
Can it really be that easy – just please your customers and you’ll sell more homes? Tim Kane, of MBK Builders, describes their 4-step process for achieving outstanding customer satisfaction. As far as being easy, it took MBK seven years to hone their program. But the results have proven worth the time and effort, as he describes below:
Well one of the things that we’ve focused on is pleasing our customers. We embarked on a program that has taken us seven years and we have had a fair amount of success. We measure that success by surveying our customers. Surveys are sent to customers 30 days after they move in, 6 months after they move in, and then 1 year after they move in.
At first we were focusing on those surveys that occurred a year on down the road. But we did a little bit of statistical analysis and determined that the score that occurs at the onset, this score that occurs when they move in, does not change very much from six months to a year. In other words, if a customer likes you they’ll still like you a year later. If they don’t like you at the onset, it’s very difficult to ever get them to change their mind.
So we started really focusing on that initial survey. And we have used a 4-step process to do that. That process went in order:
Step 1: Keep Your Promises
The first part of the process is we work on keeping our promises. The most important promise to a homebuyer is when they’re going to deliver; the move-in date. And if you have not fulfilled that promise with them, it is difficult to have a satisfied customer. So we worked very hard in that we were careful what we promise and we make sure we deliver those houses when we say we’re going to.
Step 2: Deliver Impeccable Homes.
When we first started this we actually had the goal of delivering perfect homes. And there was a lot of push back from the field saying, “You’ve asked me to do the impossible. You cannot deliver perfect homes.”
So we actually modified the goal from delivering perfect homes to delivering impeccable homes. The word impeccable comes from the Latin word ‘Peccare’ which means “to sin or to stumble,” and impeccable means it’s not perfect but there aren’t any stumbles or major issues.
Next, we started asking to who’s standard are we delivering those homes; who determines whether they’re impeccable. What we discovered is that construction standards don’t necessarily meet the standards that a home buyer has.
For instance if you have a slab with some hairline cracks, the construction standard says those hairline cracks do not affect performance or the structural integrity of the home and therefore are acceptable. A homebuyer on the other hand may look at those cracks and go “those are totally unacceptable. I cannot live with those.”
So we took one of our people that was working in our accounting department, we had the criteria that she not have any construction experience, that she was a woman, that she was meticulous and very detail orientated and strong enough to stand up to construction guys who were going to be telling her that that’s not the way things are done, and we had her go though every house that we built before we delivered it. She went through with a camera and took pictures of things that she found unacceptable. She’s the one that set our standard about what was acceptable and what was not. If a house passed her inspection, that’s what determined it would be an acceptable house.
Then, we started doing a lot of things that weren’t difficult or huge in themselves, but the cumulative effect made a big difference. For example, we required our major trades to walk through the house with the next trade in the process before they got paid. For instance, a framer had to walk the whole job with the drywaller. The drywaller had to say, “I can drywall this house; the framing meets my standards.” And only then would the framer get paid.
We’d also go through a house before drywall went in with a can of orange spray paint, and every place there was an error that needed to be fixed we would put an orange slash. Then, when it was fixed, we’d take a green can of spray paint and put a slash going the opposite direction. You could walk into a house and see how much needed to get fixed and how much had already been repaired.
Step 3: Gracious Hospitality.
Just because you deliver a great house doesn’t mean you have a happy customer; it’s part of the whole experience. So we started looking at all the different way that we interact with out customer and how that customer is treated, and started working on that whole aspect.
Here’s one of the things we found was that customer issues were being ‘siloed.’ In other words one department would blame another department for whatever, so a salesperson would say, “I would do this for you, but the corporate guy said ‘no.’” So surveyed homebuyers would say, “I love my sales person, but I don’t like the corporate people.”
So we started organizing teams, and each team was responsible for a project. A team consisted of all the people that were in the field with that project, including the project manager and a liaison from the corporate offices. They met every week, they discussed what was going on. And they were judged as a team; they were no longer judged as a department.
The other interesting thing is that we do not bonus any of our employees for customer service. You can manipulate things in a number of different ways in order to get your scores up, but that doesn’t mean that the customers are happy. So our company has no bonuses that are directly tied to customer service scores.
Step 4: Be efficient.
All these other things don’t make a hill of beans if you aren’t profitable. So in addition to increasing the quality of our homes, our cycle times went way down. We shaved off 15 to 20 percent on cycle times on some jobs.
We started really documenting our policies and procedures by putting a book together that had all the pictures of how we wanted things done, including pictures of how not to do things. So new people that were coming to the company got introduced to the culture quickly as to what we want and how we do things. We have standard details that we give to our architects, so any time they do an MBK home the superintendent is expected to go through the standard details and that photographed manual and do it the same way that its done in the photographs.
After seven years these things have become integrated into the company culture. We now have teams policing themselves. For instance, we got word from a couple of people on one of our teams that they had a member that they didn’t think performed well on one of their last teams. So when he was assigned to the new job, that whole team got together and looked at him and said, “If you think you are going to drag this team down you’ve got another thing coming; you may have gotten away with it on the last team, but we’re rated number one and we’re not going to lose our rating because of you, so shape up!” It’s nice to see peers telling someone that rather than having someone have to do that instead of a manager.
We’re part of a company that’s 300 years old. So we’ve looked at some of the ways that our parent company has done things and they’ve always told us and do focus on the customer and we have adopted part of their culture.
When you really think about it, isn’t the reason that you’re in business is to serve some need of your customers? When you stop taking care of them and stop serving the need, you no longer exist as a business.
Learn more about MBK Homes at www.MBKHomes.com
Did you miss it?
Developing a Killer Website was by far the most attended webinar of our series so far. Brian Flook explains and illustrates what it takes to design and develop a website that:
- Gets found by your buyers
- Captivates, excites, gives them what they want
- Gets them to into your model ready to buy!
The entire program was recorded and ready for immediate viewing!
Developing a Killer Website – 1-hr video. $37 Add to cart.
Get a handle on the recovering market:
Join The Selling More Homes Academy today and learn how to find, market to and sell today’s buyers – and position yourself on the leading edge of the housing recovery.
Why did we create this intensive industry-focused sales and marketing course? Everything has changed… how buyers shop, what they want, getting them financed– it’s a whole new market. Builders and salespeople must make the leap to connect with today’s buyers or stand the chance of getting completely left behind.
The Selling More Homes Academy offers high-end training, even one-on-one coaching, from experienced sales and marketing veterans who can guide you through the uncertainty and fear in the marketplace and help you connect with buyers to sell more homes.
The Selling More Homes Academy
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GetSpecific – SEO Specialists
Are Your Prospects Buying You?
Posted by Administrator on August 8, 2010 · 1 Comment
We speak with Jeb Blount, author of People Buy You.
“Most people in business or in sales recognize that it’s the relationships they have with their customers that are the most valuable,” says Blount. Yet, for the past 30 years, as computers and the Internet have changed business practices, focus has changed from building relationships to streamlining processes. And since these tools are available to everyone, it’s created a somewhat homogeneous marketplace where the challenge for any business is to stand out and get noticed.
“What is the competitive differentiator if everybody from the buyer’s standpoint looks the same? It’s the relationship; it’s what the salesperson and the businessperson brings to the table that sets them apart from their competition. We know that, but the question is why do people buy you, and how can we use that knowledge to get them to want what you’ve got?”
The answers often begin with a radical change in mindset. “Salespeople are still talking at their customers and pitching to them instead of listening to them and solving their problems. If you strip any business down to it’s core, it all comes down to one person solving another person’s problem.
“Our problem is that we’re so busy that we don’t take the time to sit down and actually understand what people’s problems are. And what’s worse is that if we do ask, our customers might tell us what they think their problems are, but we never get to the real issues. If you can learn how to get people to tell you what their real problems are, and then solve those problems, they tend to throw money at you.”
Yet, explains Blount, there are techniques that salespeople can use that are honest and non-manipulative to connect with buyers, earn their trust, and uncover their real needs. In his book, People Buy You, he offers five ‘Levers’ salespeople can use to accomplish this:
Lever #1: Be Likable
“People need to like you before they will open up to you and enter into a conversation. People buy you. Salespeople have been taught that ‘You’ve got to sell yourself first.’ That’s not what we’re saying; that doesn’t work. What we’re saying is that people will buy because of you, not because of your product or service. They will buy from you because they like you, they trust you and they feel that you can solve their problems.
If you look back on all the purchases you’ve made from other salespeople and really think about it, most of the time your decision will have been based on how that salesperson made you feel; the emotional side of the sale.
We’ve been taught that people buy from people they like. I believe that people buy from people that they believe like them. When you’re listening to someone when their talking, your treating them like a friend and making them feel important, they believe that you like them and they open up.”
Lever #2: Connect
“We tell people to forget about the whole concept of rapport, because rapport is on the surface manipulative. Connecting with people is an honest, authentic way to get people to talk to you. Mostly, it’s just learning how to listen to them. Once you connect with people and get them talking, it becomes a conversation. The more people feel connected to you, the more they will reveal what’s ‘behind the curtain.’
“People don’t care about what you’re pitching. 95% of the time [during your presentation,] people are thinking about themselves and not about your product. At the same time, most salespeople are thinking about themselves. That’s why they pitch so much! It takes a lot of self discipline to shut off that desire to tell people about what you do and to listen to what they want.”
Lever #3: Problem Solving
“Problem solving is one of the most powerful concepts in sales. It has to do with how to ask questions; how to have an objective for your meeting and still be able to be empathetic and stand in your client’s shoes; what’s the process for asking those questions and getting people to tell you what their real issues are.
“When you really learn how to focus on problem solving, you become unstoppable. The people who solve problems own the business world.”
Lever #4: Build Trust
“You can’t do business without trust. No matter what business relationship you enter into, the person on the other end is always looking at you and making judgements as to whether they feel they can trust you or not.” Listening, connecting, and understanding and solving people’s problems builds trust.
Lever #5: Create a Positive Emotional Experience
“This is the most critical thing we do, because it anchors people to you so that they feel loyalty to you and at the end of the day, they want to do business with you and they won’t leave you.
“Buying a new home is an emotional sale to begin with. People don’t walk into a model home and think about buying a home based on logic. They buy on emotions first and then justify their decision with logic down the road. When they’re touring a model home they’re thinking about how it feels to them. And what they’re looking for in that process is a friend who will help them make the right choices about the home. The salespeople that are listening and connecting and making their customers feel like they really care are the ones that are closing the most business.
“So, it’s not about the home or the neighborhood, it’s about what the buyer says is most important to them and then showing the buyer how your product matches up to their ideal from a value standpoint. And they’re not going to tell you those things if your not listening and connecting with them.
“And, if somebody really likes you and has had an great emotional experience buying from you, they are going to go out and tell everybody they know to go see you to buy their next house.”
If referrals are the key to a successful sales career, then building relationships that lead to sales is more important then ever. Blount may not have invented relationship selling, but his 5 Levers certainly puts it an a context that fits today’s market.
Contact Jeb Blount at jeb@salesgravy.com or visit his website, www.SalesGravy.com.
Developing a Killer Website
Webinar featuring Brian Flook
Your website is your single most important marketing tool. Studies show 87% or more of your buyers will visit your website before they ever see or talk to you in person. Learn the simple secrets of creating a website that gets found by your buyers, generates excitement … and converts website visitors to onsite buyers!
Wednesday, August 11Â 2:00pm EDT (Presentation will be recorded for on-demand viewing.)
Developing a Killer Website
Registration:Â $37Â Â Â Register here.
Note: Selling More Homes Academy members get free admittance to this program. Not a member? Click here!
The Selling More Homes Academy
The first online learning center and coaching program for Builders, Realtors and New Home Sales Specialists. Featuring multimedia learning, group and one-on-one coaching, and sales and marketing certifications.
Join today!
Thanks to this week’s sponsors:
Lasso Data Systems
HowtoHireSalesStars.com
Get Specific Website SEO
StrucSure Home Warranty
The Bokka Group
The Selling More Homes Academy is now Live!
Posted by Administrator on August 2, 2010 · Leave a Comment
Three years in the making…
Over 250 interviews and seminar audio recordings…
Over 70 webinar and video recordings…
200+ Special Reports, white papers and PDF articles…
All put into a course format as support materials for the first online skills-building coaching program for builders, remodelers, real estate and new home sales agents!
The Selling More Homes Academy offers three levels:
Bronze Level Membership – Monthly resources to help you polish your sales and marketing skills;
Silver Level Membership – More in-depth training materials to help you build your selling skills;
Gold Level Membership – Group and one-on-one coaching, and including the entire BuilderRadio archives and resources as well as all new webinars and programs included with your membership… and sales certification and designations earned as:
- Certified Home Sales Specialist
- Certified Home Sales Professional
- Certified Master Home Sales Professional
Note: Sales Managers – Coaching for your sales team available at the Platinum Level Membership!
Professional high-end sales training and coaching is now available for individuals or sales teams at a fraction of the cost of in-house or on-site training, offered by experienced sales and marketing coaches from The Selling More Homes Academy Faculty.
