Presale Marketing: How to Presell Your Next Phase or Community

KevinOakley Podcast: Play in new window | Download We interview Kevin Oakley, Dir. of Marketing, Heartland Homes Kevin Oakley is the Director of Marketing for Heartland Homes, a company Oakley describes as “a marketing company that just happens to build homes.”  This week we interview Kevin about his new ebook, Presale Without Fail – The […]

Training Realtors to Sell New Homes Podcast: Play in new window | Download We speak with Tom Vetter, Accelerated Marketing Partners 80% of all new homes are sold through Realtors.  Yet, not all Realtors make good new home salespeople.  Why?  It almost always comes down to one thing:  Training. To better understand this issue, called on Tom Vetter, a division […]

Follow Up Efficiency: What’s Your Strategy? Podcast: Play in new window | Download We speak with Chris Mapson, In golf the old adage is “You drive for show but you putt for dough.”  In sales, our money comes from proper, efficient, customer-centric follow up. And as we’re about to learn, great follow up requires a well thought-out strategy. Chris […]

New Tools to Communicate with Your Prospect and Buyers Podcast: Play in new window | Download We speak with, Mike Lyon, “90% of your customers start the search for their new home online,” reports online sales and social media specialist, Mike Lyon.  Mike’s book, Browers to Buyers, was the first written manual to outline new procedures for working with Internet shoppers and […]

Design Trends for a Brand New Market Podcast: Play in new window | Download We speak with Kay Green and Ashley Jennings, Kay Green Designs. Kay Green Design, in Orlando, FL, specializes in model home design and merchandising- the art and science of studying buyer behaviors and preferences and incorporating those trends into model homes so that the home has maximum […]

Right-Sizing Your Homes: Managing Space to Maximize Value Podcast: Play in new window | Download With Gale Steves, author of Right-Sizing Your Home. Gale Steves is one of America’s leading home authorities. Creative thinker and guru, she helps consumers fashion livable homes and counsels companies to create products she knows people want and need. She has inspired millions with her ideas and […]