This week Quint talks with Michael Lee, trainer, author and sales specialist for the multicultural home buying market.
A marketing guru and leading expert in selling to people of diverse cultures, Michael was a Marketing Director for the State of California, a professor of marketing and a producer with ABC television. Michael is the first Asian American to earn the Certified Speaking Professional (CSP) designation in the history of the National Speakers Association. In the past 15 years Michael has helped over 1,000 well known clients improve their understanding of the multicultural market including Coca Cola, The National Association of Realtors® and the National Association of Music Merchants, to name just a few.
Discover the importance of understanding your multicultural homebuyers and how to show you are sensitive to their specific needs.