Marketing

Brian Flook, MIRM

The Builder Sales Machine

A BuilderRadio Flashback to one of our most popular podcasts from 2016.

While the digital age has made marketing your business more complex and confusing, there are some basic tools that every business must must use to attract buyers and engage sales. Master these essential elements and you’ll have the makings of a sales machine—a marketing program that will deliver consistent results. Listen to Podcast

Understanding Multicultural Homebuyers With Sales Expert Michael Lee

This week Quint talks with Michael Lee, trainer, author and sales specialist for the multicultural home buying market.

A marketing guru and leading expert in selling to people of diverse cultures, Michael was a Marketing Director for the State of California, a professor of marketing and a producer with ABC television. Michael is the first Asian American to earn the Certified Speaking Professional (CSP) designation in the history of the National Speakers Association. In the past 15 years Michael has helped over 1,000 well known clients improve their understanding of the multicultural market including Coca Cola, The National Association of Realtors® and the National Association of Music Merchants, to name just a few.

Discover the importance of understanding your multicultural homebuyers and how to show you are sensitive to their specific needs.

Chip Bell BuilderRadio

Discover How To Outsmart—Not Outspend—Your Competition With Chip Bell

On this week’s Monday Morning Sales Meeting, renowned keynote speaker Chip R. Bell joins Quint to discuss how builders can create a culture to support long-term customer loyalty. Dr. Bell holds graduate degrees from Vanderbilt University and the George Washington University as well as being a highly decorated infantry unit commander with the elite 82nd Airborne during the Vietnam War.

He has appeared on CNBC, CNN, ABC, Fox Business Network, Bloomberg TV and National Public Radio. In 2014 Global Gurus ranked him the number one customer service keynote speaker in the world.

This podcast is loaded with informative, entertaining details about the importance of increasing your brand loyalty, getting to know what really appeals to your customer and how to improve your business by outsmarting—not outspending—the competition!

Increase Your Sales And Maximize Your Marketing With Bill Cates

The Monday Morning Sales Meeting welcomes internationally recognized author and motivational speaker Bill Cates to BuilderRadio. Bill has delivered his unique strategies to over 170,000 professionals worldwide, teaching the secret of how to build a thriving referral-based business.

Author of three books, Bill is also the president of Referral Coach International and the founder of The Referral Coach Academy. His programs are filled with powerful content, high energy and, of course, a great deal of fun.

Discover how to increase your sales and maximize your marketing by listening to this highly entertaining must-hear podcast!

The Value Of Being An Award Winning Builder

On this week’s Monday Morning Sales Meeting Lisa Parrish from The Nationals explains the incredible value associated when being recognized as an award-winning builder.

The Nationals is a 37-year-old program presented by the NAHB National Sales & Marketing Council recognizing the best in sales, marketing, design and achievement across North America. Lisa’s firm, PMP, produces 14 regional awards programs across the country, handling every aspect of these events including application review, judging, production and follow up.

The Nationals is the “granddaddy of them all,” receiving over 1500 entries from across North America. Lisa stresses the importance of “going for gold,” always pushing yourself and your team to strive for excellence. Homebuilders, sales teams, marketers and designers who achieve recognition from The Nationals are able to set themselves apart from the competition.

Think your homebuilding business has what it takes to become the best of the best? Find out in this week’s podcast.

New Guest Host Quint Lears Speaks With BuilderRadio Veteran Scott Stroud

On this week’s Monday Morning Sales Meeting, BuilderRadio’s new Guest Host Quint Lears talks with BuilderRadio alumni Scott Stroud. Find out how Scott’s mentor introduced him to the concept of podcasting, why he feels driven to share his knowledge with other homebuilders and what the future holds. Longtime listeners and those new to BuilderRadio are sure to be educated, informed and entertained by Scott’s thoughtful comments.

The Value Of Home Buyer Seminars With Michelle LaBounty

In this week’s BuilderRadio podcast we spend some time with Plattsburgh Housing Outlet’s Michelle LaBounty. Discover the true value of hosting Home Buyer Seminars in order to really educate potential clients on everything to expect when building a new home.

Each year Michelle holds a total of five friendly, no-pressure, meetings for curious homebuyers interested in gaining a true understanding of the process. Learn how these events are crucial in building trust with your prospects.

Marketing Strategies From IBS Award Winner Mitch Levinson

This week BuilderRadio speaks with Mitch Levinson, Managing Partner with MarketingRelevance.com. Mitch helped create the MIRM curriculum for the National Sales and Marketing Council.

In this podcast Mitch shares his advice and strategies for builders to help move your clients through the sales funnel utilizing the proper marketing initiatives including the most important component of any builder’s marketing program—their website.

What are visitors really looking for when they log on to your website? The answer to this question—and a wealth of other valuable information—is just a click away!

Mark Stevens

Builder Marketing That Doesn’t ‘Suck’

BuilderRadio Flashback—The Most Popular Podcasts

We’ve received a lot of positive feedback regarding our interview with Mark Stevens, best-selling author of “Your Marketing Sucks”. With that in mind we dug into the BuilderRadio vaults and decided to make this very informative and highly entertaining podcast available to our basic subscribers for a limited time—enjoy! Listen to Podcast