Marketing

Reed Dillon, Creative Brand Content

For New Home Marketing, Content is King!

By Reed Dillon, Creative Brand Content.

What is Content Marketing and why you should embrace it? Content Marketing is the most practical, efficient and valuable strategies that a one can use today to grow their business website presence. It is not a trend or a fad but an investment in long term growth. Practiced, content marketing has the potential to unleash powerful benefits. The Content Marketing Institute formally defines it as the following: Listen to Podcast

Paul Cardis, Avid Ratings

Are Your Customers Happy? Why Not ASK Them!

Have you ever had that ‘customer from hell’ that complains about everything and, no matter what you do, refuses to be satisfied… and insists on smearing your name all over social media? If you haven’t, then count your blessings!

One of the problems is that anyone can say anything on the Internet.  It doesn’t have to be true – there are no ‘web police’ to stop them.  But does that mean that you have to be hostage to the ravings of your disgruntled buyers? Listen to Podcast

John Palumbo

Why Top Sales Professionals are Keen Marketers

We interview John Palumbo, www.JohnPalumbo.com.

There was a time when the Marketing and Sales departments were totally separate – and acted that way. The relationship between the two was more one finger-pointing than cooperation.  Today, the line between attracting buyers and closing the sale has been blurred. Marketing’s job is now to set up the sale as sales professionals become more involved in marketing as part of the overall communication/nurture/conversion process.

John Palumbo makes this abundantly clear in his teaching. His approach is different than that of  many coaches, blending the science of influence and persuasion with the art of observation and connection.  Author of numerous books, including The Closing Numbers, What’s Your Sales DNA? and Salesnosis – The Art of Hypnotic Persuasion, all available at www.JohnPalumbo.com, and for a limited time, at a 20% discount for BuilderRadio listeners using the code “BuilderRadio“. Listen to Podcast

Scott Stroud

Marketing as a Process

Michael Deaver interviews Scott Stroud

Most business owners see marketing as a necessary evil. Yet, without any marketing, your business isn’t likely to grow, or even survive.

The problem is often our perception of what marketing is or what we think it should do. My definition of marketing is simply: Listen to Podcast

Erik Cofield, Builder Tech Consulting

How To Choose The Right Software

Software companies want you to focus primarily on the software itself, no matter what industry you are in. Many builders also focus on the software system and the features and benefits. But one of the most important features is the company itself. Imagine buying a house without even asking who the builder is, or perhaps, was, as in past tense.

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Paul Cardis, Avid Ratings

Reputation Management for Homebuilders

Is Your Reputation Better Than You Think?

Not a week goes by when I don’t hear a homebuilder about lamenting the ‘customer from hell’ that is smearing his reputation online.  If it hasn’t happened to you, then your fortunate.

One of the problems is that anyone can say anything on the Internet.  It doesn’t have to be true, there are no ‘web police’ to stop them.  But does that mean that you’ have to be hostage to the ravings of your disgruntled buyers? Listen to Podcast

Esther Greenhouse, M.S., CAPS

Making Your Homes Better by Design

Builders know that their homes make a difference in the lives of their customers.  But most professionals, whether they are builders, designers, or manufacturers, do not know the extent of that impact.

My work focuses on a key concept: Good design enables people to function at their highest level (environmental fit); poor design pushes people down to a lower level of functioning (environmental press).  This is unnecessary and avoidable.

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