Track 1: How to Unleash Your Unlimited Sales Potential
Connecting with Buyers: Forging Ties and Building Trust
Recorded for Instant Access Presented by: Melinda Brody
Buyers today are paralyzed by fear, uncertainty and doubt. Learn how help them
overcome their fears and find the confidence to buy from you... No matter the market!
Selling More Homes Media | BuilderRadio.com PO Box 30, Terryville, CT 06786 p. 606-677-0447 info@builderradio.com
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p. 606-677-0447
As the housing recovery continues, buyers will demand every
assurance that they are making the right decision to buy. Your
livelihood depends on your ability to persuade and convince them
that their choice should be to buy from you!
Selling More Homes Media has planned a series of 24 live online
coaching sessions specifically focused on helping sales and
marketing professionals meet the needs of today's buyers.
The New Dynamics of Selling More Homes has been organized
into four tracks of 6 sessions, each one addressing a different and
specific facet of how to flourish as housing rebounds.
Strengthening your sales or marketing skills has never been easier!
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Track 1: How to Unleash Your Unlimited Sales Potential is for all salespeople - new and seasoned pros alike - who want effective tools and techniques that give them a competitive edge in today's marketplace.
Track 2: Marketing 2.0: Everything Has Changed will explore the new dynamics of marketing homes, both online and offline, and how to find and connect with buyers better than ever before!
Track 3: Using Technology to Grow Your Sales examines the new dynamics of communication, how buyer's shopping habits have changed, and the tools that must be employed to reach them.
Track 4: Preparing Your Business for the Long Haul is designed for business owners, managers and executives looking for practical insights on how to build a strong, lasting, and profitable company.
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Each track is made up of six 1-hour webinars that you can participate in live or view as recorded videos at your
convenience, and each will be presented by a renowned expert, including housing legends such as Bill Webb,
Ross Robbins, Robert August, Melinda Brody, Roger Fiehn, Erik Cofield... and more! (Check out the list of
presenters and titles from our 2009 series here.)
Super-Savings:
Tracks 1 - 4: All 24 One-hour webinars for just $599!
That's a savings of $289 - the equivalent of getting nearly 8 free seminars!
Full Track 6-Pack: Six 1-hr webinars for $167
A savings of $55 from the individual program cost.
Individual webinars: $37 each.
Choose just the programs you want.
24 Online Coaching Webinars
Each seminar is presented by an industry expert
Attend each webinar live or view the recorded video*
Order a 6-seminar track and save $55
Save even more by registering for all 24 seminars
*Video recording may be downloaded for reviewing
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Your choice of 3 purchase options:
Order Individual Programs Below
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Sales Manager vs. Sales Coach: Which Should You Be?
Presented by: Ross Robbins
Do top salespeople make top sales managers? What is the most effective way to rally
a sales team to achieve new goals? What management style to most salespeople
respond best to? These question, and more, will be answered here.
How to Be an Effective Manager of People
What kind of a manager of people are you? What skills are most important as a manager?
Being a great salesperson or leader doesn't mean you'll be an effective manager... But you
can be! This program will explore what is involved and how to hone your management skills.
Finding and Hiring the Right People
Hiring the wrong person for any position can be costly to your company. Learn from a
seasoned HR expert what to look for, how to interview and how to ensure that you're
hiring the right people.
Business Financing and Funding Growth
Banks might be shaky and credit tight, but profitable businesses are still an attractive
investment. Your business might not need growth funding right now, but what about
tomorrow? Get expert advise on how to structure your company to look good to investors.
Building a Team of Trusted Advisors
Being a 'Lone Ranger' entrepreneur will only get you so far. Putting together a team of
trusted... and trustworthy advisors will help you achieve goals you'd never reach on your
own. Learn how to find and attract the right people to help your business grow.
Strategic Planning – Why, What and How
Is you team working to a plan? Have you defined your goals, objectives,and where you want
your business to take you? This session will give you items to think about as you create a
workable plan for your business future.
Track 4: (Owner/CEO Track)
Preparing Your Business for the Long Haul (dates to be set)
Wednesday, October 20 2pm ET Presenter tbd
Cool Techno-Tools to Increase Productivity and Sales
"I love technology.." Or so the song goes. Love it or hate it, new technologies present
new tools and opportunities for salespeople. This seminar takes a close look at the
techno-tools that salespeople are using to better communicate, find more buyers,
organize their lives... and spend more time selling!
Wednesday, October 6 2pm ET Presenter tbd
Social Marketing – Connecting with Buyers on Their Turf
Blogs, Facebook, and Twitter - Oh, my! Is there really a payoff in terms of sales from
social media? The answer might surprise you! Learn how businesses large and small
are using social media as a sales tool, and how to launch an effective online campaign.
Wednesday, September 22 2pm ET Presenter tbd
PPC: How to Use Search Engines to Drive Unlimited Traffic
Search Engine Marketing can be extremely lucrative for your business. Learn what your
options are, how to start a Pay Per Click or Pay Per Action program, how to make sure
your website is properly optimised so that search engines find and list you... Even how to
make the first page of a Google search!
CRM (Customer Relationship Management) tools help you keep in better touch
with your prospects and buyers, give you better control over the sales process,
and give salespeople the freedom to concentrate on selling without worrying
about their schedule. This seminar will help you learn to get the most from
your CRM program.
Wednesday, September 9 2pm ET
Presented by: Roger Fiehn, Erik Cofield & Mary LeBlanc
CRM: The Good, The Bad, and the Beautiful
Wednesday, August 25 2pm ET - Presenter tbd
Launching an Effective Email Marketing Campaign
Email is one of your most important communication tools... IF used correctly. We'll take a close
look at common email mistakes and how to avoid them, and how you can be certain your email
messages are seen and read by your buyers.
Wednesday, August 11 2pm ET Presented by: Brian Flook
Developing a Killer Website
Your website is your single most important marketing tool. Studies show 87% or more of
your buyers will visit your website before they ever see or talk to you in person. Learn the
simple secrets of creating a website that generates excitement ... And action!
Track 3: Using Technology to Grow Your Sales
Wednesday, July 28 2pm ET
Guerrilla Marketing 2010: Finding Buyers Without Going Bust
Buyers are becoming more resistant to 'interruption advertising' every day. They don't want to
be sold, but they love to shop and buy! Learn these marketing alternatives to reach buyers
when they are comfortable and ready to respond.
Wednesday, July 7 2pm ET
Show and Sell: Merchandising Your Model and Presenting Options
You model home is the sizzle that sells the steak. Learn how to make sure your model conveys
the right message - one that resonates with your target audience and had them salivating to buy!
Wednesday, June 23 2pm ET
New Media and Your Marketing Mix: How and Where to Advertise
Online marketing is replacing traditional outlets at an increasing pace. Is traditional media dead,
or is there a place for both? This seminar will discuss how and where successful builders are
advertising and give you usable direction on the effective use of your marketing budget.
Wednesday, June 9 2pm ET Presented by: Brian Flook
Crafting a Message that Resonates with Buyers
With so many marketing messages hurtling at buyers every day, yours has to be distinctive and
interesting - just to get their attention. Whether you're a sales counselor, a marketing manager
or an advertising agent, you need the right words to get your point across, and this seminar will
help you choose them wisely.
Wednesday, May 26 2pm ET Presented by: Ross Robbins
Uncovering and Understanding Buyer’s Wants and Needs
Ready. Fire. Aim. That's how many salespeople approach selling - eager to begin presenting
product before they take the time to truly understand the buyers wants and needs. Learn the
art of discovering what it is that your buyer can't live without.
Wednesday, May 12 2pm ET Presented by: Jerry Costanzo
Finding Buyers: Planning Your Marketing Strategy
How buyers shop today is radically different from what it was just 5 years ago. In fact, 87% of
buyers will first find you online... if they find you at all! Discover how to plan a marketing
strategy that puts you in front of buyers quickly, efficiently and affordably.
Track 2: Marketing 2.0: Everything Has Changed!
Wednesday, April 28 2pm ET Presented by: Robert August
Deepening Relationships that Lead to Referrals
In this world of electronic communication we are losing 'touch' with our personal selling skills.
Learn how to network by cultivating old and new leads and referrals everyday in every way.
Make your network work for you as you build more sales, closings and profits!
Wednesday, April 7 2pm ET Presented by: Bill Webb
Closing The Sale… And Making it stick!
Getting a deposit doesn't mean you've sold the home. Unfortunately, a lot can happen between
the contract and the closing table. Learn how to sidestep anticipate and avoid obstacles and
close more sales!
Wednesday, March 31, 2pm ET Presented by: Christine Hamilton
How to Get Your Buyers Qualified and Financed
How many more sales could you make if you could get more buyers qualified for their mortgages?
Financing is a major issue in today's market. Learn what options you have when it comes to
financing for your customers; how to qualify your buyers up front so that you know what to show
and sell them; what lenders are looking for, how to prepare your buyers for the bank; and how to
get more buyers financed so you can close more homes today!
It's a sobering statistic - over 80% of sales counselors fail to follow up adequately... And so
lose more sales than they make! Discover how to supercharge your follow up, never drop a
lead, stay engaged and close more deals to double your closing rate! Learn essential
elements of a fast and effective follow up system:
- Develop a long term follow up process to match the extended buying process
- Get key strategies on selling the appointment first, so you can then sell the house
- Take away tactics to leverage the follow up cycle to out-position your competition
Wednesday, March 17 2pm ET
Reach Out and (Re)Touch Someone: The Power of Follow Up
Presented by: Erik Cofield, Mike Lyon & Blair Kuhnen
Your competition is still touting features, advantages and benefits... without ever
considering the buyer's needs, and goals. Our panel of experts will show you how to
discover the real motivations behind purchasing decisions, and how to move past FAB
to the new sales model - ABC! Three of the industry's top sales trainers combine their
knowledge and experience to reveal how to present solutions your customers will be
eager to buy!
Getting Your Prospects Into You and Your Product
Presented by: Roger Fiehn, Bob Hafer & John Palumbo
Live online coaching from top industry experts.
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